Mercury and Lincoln Dealer: History and Auto Choice

By admin, October 15, 2009

Detroit Mercury dealer Lincoln

The History of Mercury Dealer: The Middle Man between Ford and Lincoln
Mercury is the middle car range between Ford and Lincoln, designed and created by Edsel Ford in the 1930’s. While Ford was seen as the average man car and Lincoln was considered the upper class vehicle, Mercury was right in the middle. The vehicles would be large, modern, stylish but yet still affordable to buy and to drive.

Mercury is owned by the Ford Motor Company and features three cars and two SUV’s in their 2009 vehicle range: the Milan, the Sable and the Grand Marquis are the cars while the Mountaineer and the Mariner are the sport utility vehicles. Named after the Roman God who symbolized dependency, speed and skill, Mercury’s first car was the Mercury Eight in 1938. Also called the Super Ford, production began on the Mercury Eight with 17,000 of these vehicles. This quickly grew to well over 100,000 in a few short years, thus proving the Edsel’s initial market analysis was right: there was a demand for Mercury, a huge demand. During the 1950’s, 1960’s and 1970’s, Mercury continued to grow with success, producing some of the most popular vehicles to date. In 1950 they had their most productive year with well over 300,000 Mercury’s made. During the 1990’s the Mercury moved into minivans for all those soccer moms and then transformed the soccer mobile into the steady SUV. In 2008, the SUV models took home Consumer Digest’s Best Buy Award and continue to be a favorite across the nation.

From Detroit to Los Angeles and Everywhere in Between: Mercury Dealers on the Go
Now there are Ford Mercury dealers all over the country. Located in every state, Mercury has lived up to its name, winning several safety awards over the years, including for the 2009 Milan and the 2009 Sable. Mercury Dealers offer trade in deals with your old vehicle which means you may be able to swing a deal with a Mercury dealer near you. To locate your nearest Mercury dealer, jump on the Mercury website and you will be directed to the nearest dealership to you.

Lincoln’s Side of Mercury Dealer
Because both Lincoln and Mercury are owned by the Ford Company, many dealerships feature both vehicles in one convenient place. Lincoln’s range of 2009 vehicles includes the Lincoln MKZ, the Lincoln Town Car, the Lincoln MKS, the Lincoln Navigator, the Lincoln Mark LT and the Lincoln MKX. Prices range from ,000 to ,000.

The Right Mercury Auto for You
So how can you choose which Mercury is right for you? You need to determine what you will use it for. Mercury’s are all reasonably priced within the ,000 to ,000 price range, depending on what you are looking for. For the perfect midsized office car, check out the Milan, or, for the family vehicle of choice, test drive the Mountaineer. Regardless of what you choose, you are going to be happy in a Mercury.